Visitate Merano! A reset in postersOrganizer: Touriseum - South Tyrol Museum of Tourism - Trauttmansdorff Castle
In 2022 the Touriseum will be holding a poster exhibition in the stairway of Trauttmansdorff Castle that will illustrate how the spa town of Meran reinvented itself as a tourist destination after the First World War. With new infrastructures – such as the golf course, opened in 1922, or the new cable car up to Hafling – Meran in the 1920s targeted a younger, more sophisticated and international clientele, with ever more active tourists now taking the place of ailing spa guests. A series of international sporting events and a vigorous, state-sponsored advertising campaign made "Merano" a household name throughout Italy.
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