Safety first! The current situation does not allow us to go ahead with the South tirolean strawberry festival as we had planned. With a heavy heart, we have decided to cancel it. At the same time, we are optimistic about the future – and look forward to next year all the more. Then the strawberry festival will take place on 26.06. - 27.06.2021. … sheer enjoyment, delicious and good for you … Every year the south tirolean strawberry festival is celebrated on the last weekend of june. The festival represents the beginning of the strawberry harvesting season in Matell valley. Every year thousands of people celebrate this occasion in Martell.