Special exhibition: Visitate Merano! A reset in posters

Poster exhibition in the stairway of Trauttmansdorff Castle hold by Touriseum that will illustrate how the spa town of Meran reinvented itself as a tourist destination after the First World War. With new infrastructures – such as the golf course, opened in 1922, or the new cable car up to Hafling – Meran in the 1920s targeted a younger, more sophisticated and international clientele, with ever more active tourists now taking the place of ailing spa guests. A series of international sporting events and a vigorous, state-sponsored advertising campaign made "Merano" a household name throughout Italy. Admission to the Touriseum and the special exhibition is included in the price of a ticket to the Gardens of Trauttmansdorff Castle.