Exhibition: Visitate Merano! Ein Neustart in Plakaten
In 2022 the Touriseum will be holding a poster exhibition in the stairway of Trauttmansdorff Castle that will illustrate how the spa town of Meran reinvented itself as a tourist destination after the First World War. With new infrastructures – such as the golf course, opened in 1922, or the new cable car up to Hafling – Meran in the 1920s targeted a younger, more sophisticated and international clientele, with ever more active tourists now taking the place of ailing spa guests. A series of international sporting events and a vigorous, state-sponsored advertising campaign made "Merano" a household name throughout Italy.
More events of this organizer
- Music & concerts
- Meran / Merano, from 16/06/2023 // 18:30 - 20:30